Here's some video footage from our Baja 1000 "pre-run" last week. Drivers: Mike Dillard, Jay Kubbassek, Craig Allen, and of course, yours truly.
This was a "crash course" (pun intended) training trip for the Baja 1000, the longest and most dangerous off-road race in the world. Highlights…
Other than some awesome driving footage, you'll see my co-driver, Craig Allen with a cactus impaled in his arm. Shortly thereafter, I got him on camera vomiting Goji berries. (funny, but you might not want to watch this part if you have a sensitive stomach)
A big "thank you" to my good friend Jay Kubassek for putting this video together.
I can't wait until we race for real next month in the Baja 1000 baby!
Well, it's been a long time since my last post, and in that time I've received dozens of inquiries from subscribers and associates wondering what the heck has happened to me.
Yesterday someone actually filled out my contact form asking if I was dead. (No Frank, I'm not dead. I'm alive and well… but thanks for your concern man.)
In August of last year, I left the "guru business" for good.
Yes, that's right… I quit.
I won't get into the "whys" right now, but I will say it was the best damned business decision I've ever made.
You've put up your landing page, and your sales system is humming like a finely tuned machine.
It's time to open the traffic floodgates, so you drop some money on targeted ads and the visitors start trickling in.
A few days and 312 clicks later, you still don't have a single sale. You think to yourself, "Something must be broken" - so you run through your entire sales process and place a test order on your cart.
Hmmm… everything seems to be working.
You ask a few friends to review your sales copy, but they all tell you "it looks fine."
You wonder if maybe it's the ad you're running or the keywords you've selected, so you test your ads, test different traffic sources, test headlines, test prices…
Today we're going to talk about how to get more sales with the same amount of traffic.
With the launch of John Reel's Sales Bully, we were reminded of the impact a conversion increase can have to your bottom line. What many marketers don't realize is an improvement in your conversions means any additional revenue from your sales is 100% profit.
This is an important point when you consider the common misconception that in order to get more sales, you have to buy more traffic. The fact is, you should always focus on making our website do a better job before spending more on traffic generation.
Well, were going to reveal how you can do just that…
It's what master marketer, Tom Bell calls the "Magic Slot Machine." It's the method by which you can take control of your advertising, reduce your costs, increase sales and drive more revenue into your business. It's the simple way to know scientifically, the amount of money you will make for each and every advertising dollar you spend.
It's called your marketing metrics or performance metrics and you have two choices… you can either be a metrics master, or a marketing slave. Yes, understanding your metrics is really "that" important to your online success.
Metrics based marketing is one of the most commonly neglected practices in internet businesses, and it amazes me how many marketers take the "shotgun approach" with their advertising efforts.
