What To Do When Your Website Is Sucking Wind

You've put up your landing page, and your sales system is humming like a finely tuned machine.

It's time to open the traffic floodgates, so you drop some money on targeted ads and the visitors start trickling in.

A few days and 312 clicks later, you still don't have a single sale. You think to yourself, "Something must be broken" - so you run through your entire sales process and place a test order on your cart.

Hmmm… everything seems to be working.

You ask a few friends to review your sales copy, but they all tell you "it looks fine."

You wonder if maybe it's the ad you're running or the keywords you've selected, so you test your ads, test different traffic sources, test headlines, test prices…

5 days and $300.00 later, you've got 1223 clicks and only 1 sale. What the heck gives?!!

Your website is sucking wind, and you don't know why.

This is usually about the time I get a phone call or email. After reviewing hundreds of sales letters, I can say with confidence it's most likely because your offer is missing one or more of the following ingredients:

1. Credibility and trust: Your offer must be credible and believable. There are many methods for introducing credibility in your sales process such as testimonials, proof, case studies, multi-media presentations, product demonstrations, and many more we covered in depth in our Copywriting Course.
2. Desire: A big part of this is understanding exactly what your potential customers want and what’s causing them grief, pain or feelings of lack. With this knowledge you can craft your sales copy to invoke an emotional response. I highly suggest reading Jesse’s free report Journey Into The Mind Of The Buyer to learn more about how to create desire in the minds of your prospects.
3. Urgency: Human beings are procrastinators by their very nature, and your website visitors need to know why they should make the decision to buy a priority. You may only have one chance to get the sale, and your job as a marketer is to motivate them to take action NOW.

If your campaigns aren’t converting and you aren’t getting the kind of sales you’d like, it’s time to take an honest and objective look at your sales copy and ask yourself some important questions such as…

• What can I do to make my offer more believable?
• What kind of proof can I provide?
• How and where can I use testimonials to demonstrate the results of others?
• Does my sales copy invoke an emotional response?
• How can I create a sense of urgency to get more people to take action?

You’ll find many of these questions answered in our copywriting course, along with very specific step-by-step instructions on how to craft an offer that includes all 3 of these factors.

Tim Erway

P.S. If you want a quick and easy way to integrate urgency into your sales process, be sure to check out John Reel’s amazing new sales intensification software.