Blurring the Thin Line between Online and Offline

Here's what you need to know as a copywriter: The old gray lady just ain't what she used to be.

"The Old Gray Lady" was what insiders used to call The New York Times (maybe they still do… I'm so far away from that world now I have no idea) … and what I mean here is the newspaper industry has gone through a complete and utter transformation since the last time I worked on a newspaper, which was 1989.

What has happened since then, of course, was The Internet.

All great sweeping generalities, true… but what does this have to do with you and copywriting?

A lot, actually.

Tuesday Google took the wraps off a plan it's been working on for a long time. The most popular search engine announced it is starting a 3 month trial to help sell print ads for newspapers… including, wouldn't ya know it, The New York Times, the Chicago Tribune and The Washington Post.

Newspapers as mainstream and old-school as they get.

Meanwhile, Web site Craigslist has removed millions of dollars ad revenue over the past several years from the newspaper industry.

It's almost starting to look like the Web giveth and the Web taketh away, doesn't it?

Well, if you look at things that way, you're not looking far enough. Consumers and their eyeballs are the reasons why ad dollars go where they go. Not "The Web" or any other vague generality.

But, here's what's so vitally important to you:

To continue to prosper in your business — or to start really prospering in the first place — you're going to need to know copy like you've never known it before.

And just as important, you're going to need to know the fine points of writing copy for an AdWords ad, and how that's different than a Craigslist ad… and how the copy works in each piece of a sequence like this:

1. AdWords ad
2. Squeeze page
3. Autoresponder message
4. Sales Page
5. Order Page
6. Follow-up autoresponder

… because there's a different objective, and a different psychology, for copy in each of those six pieces.

What you've just seen in that list is what is known as a sales funnel. You may have already known that, but, do you know how to write the best copy for each stage of the sales funnel?

That's what makes the Free Interactive Copywriting Mastery Teleseminar tonight different. We will tell you how to approach each stage.

Possibly for the first time, you'll have a clear sense of how these parts of a sales funnel work together, from a copywriting point of view.

Please join us… it's free.

To register, go to

http://www.thecopywritersguild.com

David Garfinkel