Comments on: Marketer, Know Thy _______!

By: Doug Blanck

Doug Blanck — Tue, 05 Sep 2006 20:29:08 +0000

Metrics. Conversion rate, cost per visitor, cost per lead, cost per sale, visitor value, lead value, and customer value.

By: Smarty

Smarty — Tue, 05 Sep 2006 19:35:24 +0000

Metrics, Market, and Customer needs

By: Irwin Glenn

Irwin Glenn — Tue, 05 Sep 2006 19:21:37 +0000

Tim,

The answer is Know Thy…

… metrics for customer acquisition costs AND total customer value!

You are spot on on the cost metrics in this great report. We can always go deeper with the customer, fo life long value enhancement for us the marketer and for the individual customer.

TIP: the only time you ever have a profit when a prospect becomes your customer. Always thank them immediately.

The sales funnel should not have a conclusion. It needs to show a return for existing customers.

Irwin

By: Ty

Ty — Tue, 05 Sep 2006 18:14:56 +0000

Market audience

By: Stephen Boutelle

Stephen Boutelle — Tue, 05 Sep 2006 16:25:24 +0000

Hi, Tim!

The answer of course (as revealed in the Module descriptions in one of your recent blog posts and in the Report) is also what any Marketer worth their salt practices and 'preaches': "Know Thy Metrics."

In any worthwhile endeavor it is critical to be able to measure, record and analyze its effectiveness as well as all of the activity generated before, during and after its implementation. Only then will you be able to know what went right and what went wrong as well as whether any necessary improvements need to be made, what kind, and where and when to make them.

Stephen Boutelle

By: Diane

Diane — Tue, 05 Sep 2006 14:55:14 +0000

TIM: the answer is for sure metrics no doubt about it. I just wish you could get a webcast so we wouldn't have to hold the phone so long , please give me news on that thanks , Didi

By: Glen Beverly

Glen Beverly — Tue, 05 Sep 2006 12:53:35 +0000

Tim,

I think the answer is Metrics. By testing and tracking results is the
way to find out what is working or isn't working. Capitalize on what
is working, and work on improving what isn't working.

By: Jim Grant

Jim Grant — Tue, 05 Sep 2006 11:27:10 +0000

THE CUSTOMER

By: Jim Grant

Jim Grant — Tue, 05 Sep 2006 11:26:45 +0000

I haven't read the article, and the answer to the question "As a Marketer, I must know" is

By: Andrew Bradbury

Andrew Bradbury — Tue, 05 Sep 2006 11:25:59 +0000

Tim,
Marketer, Know Thy Metrics!
Is The Answer.
Andy