Everyone is trying to solve a problem. Think about all the things your visitors miss by not having what you've got. There's always a problem. Think of the opposite of every bennefit your product promises, and there's almost always a problem or some sort of "void" that needs to be filled.

The void may be real or perceived, but that is what you want to invoke in the mind of your reader.

Tim

The most important guideline is to remember the goal. The emphasis should be on the desired action as with a traditional squeeze page, meaning you want the call to action to stand out above everything else.

No fancy navigation or flashy headers.

You may also want to move the navigation to the right hand side and test it that way. Readers scan left to right, and you want to pull them into your copy which will drive them to take the desired action.

Tim

Given your observations, what do you normally do for a PPC campaign – a hybrid or just a squeeze page. Sounds like the hybrid has multiple advantages so I my question is the same as some others…

Any specific guidelines for creating hybrid pages?

Thanks for all of your information. I appreciate you sharing freely as you do.

Tex

I saw you on my blog "MyBlogLog Widget"
and click on your picture and saw this
article. – Thanks for dropping by

I finished reading your article and it
was really amazing. I do really agree
on the part where you need to know your
traffic source, are they looking for
something or are they being offered
with something.

It really makes a different.

Not sure if you read John Reese's latest
report. He has a section on hybrid pages
as well.

Now I have a clearer picture about the
squeeze page or hybrid pages, or whatever
you call it.

Terry

Thanks for sharing those results.
Very interesting… I'm wondering how I can implement
some of your findings.
I do have a question I am hoping you can answer.

I am in the Self Help field and technically not marketing
to people who are trying to solve a particular problem, such as acne, or trying to quit smoking, etc.

You mentioned that you tested different markets and I am
wondering if you noticed any favorable (or unfavorable)
differences in markets where a visitor is not trying to
solve a problem as opposed to one who is?

In any case, Thanks
Don

I have to tell you, your post on squeeze pages was one of the best things I've read in a long time. I've paid for stuff that didn't tell me as much as that article.

So how do I find out how to build a Hybrid page? Along with the method to have the website that they can go to after they sign up, but locks them out at first.

Thanks for a great tip!
Blase

Tony